The Fluid Fashion: Birla Cellulose Liva Fabric Launch In Mumbai

Hey Peeps!

I am a true Delhiite but have great fondness for Mumbai too. My work takes me to Mumbai quite often and ever time I visit there is something new to explore and discover. One such opportunity that I unfortunately missed was the unveiling of the much talked about Birla Cellulose new age fabric brand LIVA at JW Marriott, Mumbai. It was a bummer that I missed it but I though I should surly tell you about LIVA!

LIVA is all natural, fluid, and fashionable fabric which infuses fluidity into the garment. Made with natural fibres from Pulp & Fibre Business of Aditya Birla Group. It’s is a fluid fabric that gives a glamorous drape is soft, has shine and is extremely comfortable. It takes the shape of the body and hence gives you perfect look. It doesn’t tug out like other stiff fabrics. It is extremely soft and has a great feeling on the skin. It also has a natural shine that makes it look dressy unlike other fabrics. And finally since it is natural, it has great breathability and it is extremely comfortable to wear.

And who better than Kangana Ranaut to be announced as the brand ambassador for such a revolutionary product. Kangana’s personal style is quite comfortable and unique just like the fabric.

She even walked the ramp in a gorgeous LIVA creation at an exclusive fashion show that showcased designs by acclaimed designers like James Ferreira, Puja Nayyar, Narendra Kumar and Anita Dongre. Brands like Global Desi, Van Heusen, Allen Solly, Chemistry, Pantaloons and many others, displayed their designs using this new revolutionary fabric.

This fabric is made keeping in mind the fashionable women of today where the flow of the fabric and how it sits on your body matters a lot. The shine gives it a luxurious feel and the the soft texture makes it super easy to style and look fashionable! I love cotton but somewhere it misses the fashion quotient I am hoping LIVA can do that bit with it breathability yet luxurious characteristics.

I am surly waiting for this fabric to hit the market soon especially now when Delhi is about to enter the unbearable hot months.

LIVA has intrigued you? You can get in touch with Media Moments (www.mediamoments.in) for further details.

Until I visit Mumbai again {which is very soon! deets later :P}
LovE,

Words By: Sukhneet Wadhwa

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