Its always a delight to be the first to inform you guys about exciting new launches. And it gets bigger and better when its about a all new store! That too in a all new mall. The fastest growing fashion brand MAX FASHION marked its retail footprints in the city with the launch of its most ambitious store at DLF Mall of India, Noida.
Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘Latest fashion at great Value’ in the country. This all new 9265 sq ft store is all set to seed the market with international standard of store design and shopping experience. This new store also focuses on enhanced fashion quotient at super affordable prices.
Max offers more than 10,000 designs across different categories – apparel, footwear and accessories with dedicated sections for men, women and children.
The new Max store is a unique fusion of fashion and aesthetics. The autumn winter collection is trendy and comfortable fits all pockets. I found some gorgeous pieces of jackets and over coats at just Rs 1599!! How about a pair of boyfriend jeans at 999?! Yes the prices just makes you want to buy all fashionable pieces.
Another unique aspect of the store was the digitally enhanced customer experience that catches your attention. A life size TV interacts and informs shoppers about latest collections and styles available in this store. So dressing up a mannequin is old school. Come to Max and see how that leather jacket might fit a real person and not a mannequin!
What impressed me was the men’s section. I always feel fashion stores concentrate more on women wear or are very expensive. But I saw some great men leather jackets, formal jeans and shoes starting at just Rs. 1999!
Mr. Ramanathan Hariharan, Group Director and Board Member Landmark Group was present for the inauguration ceremony.
Max completes 10 glorious years in India with presence of over 130 stores across 50 cities and plan to expand our retail footprint further. The location of this store is mind boggling. DLF Mall Of India is the biggest Mall in India with other international stores opening up very soon.
Do visit the store to experience the new MAX FASHION!