With a nice bike comes loads of style, attitude and fashionable clothes! And a apparel brand just got that right!
Recently VDot launched a very special collection in collaboration with Roadies. For those who don’t know, VDot, its a cool, casual brand from the house of Van Heusen.
Roadies needs no introduction. The reality show is running into its 12th season and there was no better time to launch this biker inspired collection.
The collection was launched at The Grand, New Delhi. The star attraction of the day were Rannvijay Singh, who started his journey at Roadies as a contestant and the angry duo Raghu and Rajiv, the ex judges of the show. Trust me its even difficult to know who is Raghu and who is Rajiv even in person!
The evening began on a interesting note when the fashion show was nothing like the usual. I would say all the models and previous season contestants un-walked the ramp, with amazing stunts and non stop entertainment. The icing on the cake was surly the time when Raghu and Rajiv showed us their dance moves followed by Rannvijay’s entry on a roaring bike.
The collection is mens wear centric with special concentration on the biker aspect. With cool biker jackets, reflector jeans and interesting metal embellishments, the collection seemed well thought.
I also got to interact with the star trio of the evening- Rannvijay, Raghu & Rajiv. The COO of Van Heusen Mr. Vinay Bhopatkar and Saugato Bhowmick, Senior VP, Viacom18 Consumer Products pointed out some interesting points about the collection’s future and marketing. The collection is well priced and starts at just Rs. 999/-
Here is a look at the evening:
Hope you guys enjoyed reading this!
* The images were provided and are a property of Van Heusen.