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12 October

#AIFWSS18 DAY 1 With Amazon Fashion.


With heart filled with gratitude I would like to tell you guys that Amazon is my official wardrobe partner for this season’s Amazon India Fashion Week 2017!

Amazon & FDCI kick started the #AIFWSS18 yesterday at the NSIC grounds in New Delhi.

Day 1 was filled with the usual great shows, backstage madness and people catching up but the highlight and the new attraction for me was the AMAZON DESIGNER BOUTIQUE!

Yes! Amazon Fashion launched a unique & new e-store on, where you will find all your favourite Indian & International designer’s latest collection. Like they say- ACCESSIBLE / AFFORDABLE / AT YOUR FINGER TIPS!

With an eclectic mix of 50 established & emerging designers available at this e-store, Amazon Designer Boutique houses names like Rohit Khanna + Rahul Gandhi, Pankaj & Nidhi, Ritu Kumar, AM PM, Ashish Soni, Rina Dhaka, Krishna Mehta to name just a few. Starting from INR 1500 to 30000.

Apart from the wide range of 12,000 products for both men & women in apparels, shoes & bags, what I really like about this e-store is the hassle free and clean interface for a great shopping experience {See here}

On Day 1, US based designer, Kara Ross launched her label UNLEASHED in India with Amazon at the Amazon Designer Boutique lounge. Present at the launch party was Bollywood actor, Nargis Fakhri. Unleashed is a non profit organisation that focuses on creating jobs for the talented and young artisans of our country. Kara’s clothes are made by girls of Bariely, with a motive to empower young girls of this small town. Kara tries to bring the spotlight on their talent by generating media attention for a bigger cause- Eradicating Poverty.
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In the evening athleisure brand SKULT also showcased its newest collection at the Amazon lounge over a fun soiree.

So what did I wear on Day 1 from the Amazon Designer Boutique?

Take a look to find out!

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This monochrome & fuss free outfit is by the famous designer duo Rohit Gandhi + Rahul Khanna. Super comfortable and so chic! Accompanied by a gorgeous Pankaj Gupta crafted clutch. The details on the clutch are impeccable with zari embodied Indian wedding Baraat.

Shop the look right away from the Amazon Designer Boutique:

Rohit Gandhi + Rahul Khanna Outfit  {Here}
Puneet Gupta Clutchs {Here}


Stay tuned for Day 2 look :)

Until then,

xo-cq no background





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